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Homebase’s Paul Emslie attracts members to Edgbaston

Commercial director of Homebase, Paul Emslie attracted both DIY and housewares members to BHETA’s latest forum on November 18th, which took place at the famous Edgbaston cricket ground in a spectacular room overlooking the immaculately mown pitch.

Paul shared with BHETA members the latest strategic information on Homebase’s five year realignment programme which is now at the half way point, reporting successful progress including increased sales. The presentation put the much reported store closures into the context or major upgrades in the core Homebase estate plus the development of click and collect online solutions in conjunction with sister brand Argos.

The event was held at the cricket ground owing to the huge levels of interest which made the usual Federation House venue impractical. There were a number of other industry guest speakers who also created significant interest. These included Neil Munz-Jones, formerly of B&Q and latterly, founder and director of mdj2 associates, a management consultancy that works with retail and consumer-facing businesses, Robert Herridge of Packology who specialises in Packaging Supply Chain Management, Innovation, Packaging Development and Vendor Management for a range of blue-chip, multi-national cosmetics and drinks businesses and Paul Brown, founder of the UK national sales agent register, specialising in the recruitment of self employed commission-only sales agents.

Peter Stone, home improvement sector director of BHETA, “As predicted, a high profile speaker like Paul Emslie attracted members from housewares and SDAs to DIY and garden and resulted in a great turn out.”

BHETA has a busy programme of forums, workshops and Meet The Buyer events with major retailers going forward into 2015.

Source: BHETA News

November 2014

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