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The Old School
Princes Road
KT13 9BN
Tel:  01932 836 420
Fax:  01932 836439
Map to DNC UK Ltd



Founded in 1999, DNC is a leading UK housewares company - we design, develop and distribute ranges of distinctive branded and licensed character products: We're experts in - insulated lunch bags, picnic bags and backpacks ... Our Polar Gear brand is a market leading UK lunch and picnic brand. We've also made promotional bags for large UK retailers and manufacturers. With a proud history going back more than sixty years, The Optima brand’s trademark is a range of hand crafted fitted picnic baskets. Our baskets are hand woven and then fitted with fine china, cutlery and glassware, perfect for elegant picnics. We're a leading licensee in lunchware and tableware categories – we offer a full range of Back to School products (including backpacks and stationery) working with well known licensors such as Disney, BBC, Mattel, Chapman Entertainment & Rachael Hale to name just a few.

Our award-winning business intelligence software is primarily designed for manufacturing, distribution and retail companies – anyone who sells a wide range of products to a varied customer base. Most of our current users are in sales & marketing, management, finance, purchasing and IT.
Based in Staffordshire, we’re a business development expert. From market research to product development. From design to digital, mobile apps to public relations, websites to sales. SEO to customer relationship management.