Date/Time
Date(s) - 03/12/2024
2:00 pm - 3:00 pm
This masterclass, hosted by the Department for Business & Trade (DBT), will teach you how to utilise market research techniques during a market visit, focusing on key individuals to approach and the right questions to ask. It will also demonstrate how to interpret your research findings and turn them into strategic actions. Join on Tuesday 3 December at 2 pm.
What you’ll learn
- How to conduct market research in-market
- How to draw conclusions from your research
- How to turn research findings into actionable strategy
Speakers
Kerry Stagg, International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.
Mark Burkett, UK Export Academy Adviser, Department for Business and Trade
Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.