Date/Time
Date(s) - 04/12/2024
10:00 am - 11:00 am
The Department for Business and Trade (DBT) will deliver an engaging session on creating a successful digital marketing strategy for global sale on Wednesday 4 December at 10am. Join this session to learn the core digital marketing methodologies to cost-effectively increase, tap into and capitalise on international demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.
What you’ll learn
- The marketing methods to prioritise when budgets are limited
- Uncovering international demand and gaining actionable inspiration for campaigns
- Sources of data and insight to build a confident digital marketing strategy globally
Speaker
The session will be delivered by Martin Calvert, Marketing Director at ICS-digital – an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. He hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.