Caroline is the Project Manager for the International Markets Hub in Virginia, US. With three years of experience, she has helped UK exporters enter the North American market by developing market entry strategies, conducting research, and facilitating buyer engagement. Previously, she supported US exporters in establishing their presence abroad, focusing on market analysis, strategic selection, and customized entry routes.
Our knowledgeable speaker will delve into key topics such as choosing the right market entry strategies, maximizing your impact at trade shows, and leveraging support from the Department for Business and Trade. You’ll also discover why expanding into the US is vital for your business growth and hear practical insights from a business owner who has successfully navigated this journey.