Date/Time
Date(s) - 10/04/2025
11:00 am - 12:00 pm
Planning to launch or grow your business in the USA? Success in this highly competitive market starts with understanding the American consumer and knowing how to market your product or service effectively. This webinar organised by Department for Business and Trade (DBT) will equip you with practical insights and marketing strategies to help your brand stand out and thrive in the United States.
What you’ll learn:
– Key differences in American business and consumer behaviour – and how to adapt your approach
– Proven, cost-effective marketing tactics that drive real results in the US market
– Market research tips, strategic planning guidance, and how to avoid common pitfalls when expanding stateside
Why attend?
From crafting a tailored marketing strategy to navigating cultural nuances, this session will prepare you to connect with US customers, grow brand awareness, and make informed decisions on how to expand – whether organically, through alliances, or acquisition.
Featuring:
Allyson Stewart-Allen, CEO, International Marketing Partners Ltd
A California native with over 35 years of experience in Europe, Allyson is a globally recognised marketing and expansion strategist. She’s the co-author of Working with Americans and has helped countless brands successfully enter and scale in the US market. Her expert knowledge of American consumer behaviour and cross-cultural business tactics makes her an invaluable resource for UK businesses looking to grow across the Atlantic.