Glee gears up for the launch of a DIY sector at the show for the first time ever, with major brands on board and exciting new product categories available for visitors to browse at the 2023 event (27th – 29th June, NEC Birmingham). Enabling garden retailers to capitalise on emerging trends and diversify their offer, this welcome new addition to the exhibition – supported by leading trade associations, BHETA and BIRA – gives visitors access to a host of products that will help them to support customers in their outdoor and indoor DIY endeavors as never before.
As an increasing number of consumers hone their DIY skills and tackle projects to update their outdoor and indoor spaces, Glee wants to make sure garden retailers are best placed to meet this shift in demand. The addition of a DIY sector at this year’s show will help garden retailers create further opportunities with targeted products – from outdoor wood finishes to tools and accessories – that will complement and enhance their existing offer.
Creating opportunities
The UK’s leading garden retail show, Glee brings together hundreds of exhibitors under one roof – showcasing thousands of ranges across 10 key sectors, including Garden Care, Plants, Home, Gift and Clothing, Landscaping & Decoration, and DIY – making it ideal for sourcing a diverse mix of product. With suppliers keen to sign up for the new DIY area ahead of the June show, retailers will be in for a treat in June as they head to what has now been dubbed the International Festival for Garden, Leisure, and Pet.
Already on board are major brands, such as Rustins, manufacturer of finishes, paints and performance cleaners, including Heat Resistant Black paint for BBQs, Masonry Paint, and Shed & Fence Clear; adhesive and sealant manufacturer Soudal, with products like Repair Express Cement, all-weather sealant and its Fix ALL range; and German portable light manufacturer, LEDLenser, with its range of torches, headlamps, and worklights. Other exciting additions include Clever Paints, UK distributor of a range of innovative paint products by MagPaint Europe, and JPT Europe, which will be showcasing its Toy Steel collection of toolboxes.
Perfect timing
With the show’s June timing, retail buyers will again benefit from the opportunity to preview new launches and place orders ahead of the upcoming gardening season. This is ideal for garden retailers reviewing ranges or looking to introduce new categories, like DIY, as the timing also enables buyers to better plan their strategies ahead of time to ensure they are meeting demand and tapping into key trends.
Register now
With over 300 exhibitors already signed up for Glee 2023, and more brands being added every day, don’t miss your chance to attend what looks set to be an incredible show. Register for your free ticket now.
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Find out more
Glee is the UK’s leading garden retail show, focusing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories. To keep up to date on the latest Glee news visit www.gleebirmingham.com. To enquire about exhibiting at Glee 2023, which will take place June 27th – 29th, please call +44 (0)203 3545 9752.
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