Amazon Reports Strong Q4 and Full-Year Growth in 2024

Amazon has reported double-digit growth in sales and profits for both its fourth quarter and full-year 2024, highlighting strong demand across its retail, international, and cloud computing divisions. The results indicate continued expansion opportunities for suppliers selling via Amazon’s platform.

Fourth Quarter Highlights:

• Total sales: Up 10% year-over-year to $187.8 billion.
• North America sales: Increased 10% to $115.6 billion.
• International sales: Up 8% to $43.4 billion, or 9% when adjusted for currency fluctuations.
• AWS (Amazon Web Services): Continued rapid growth, with a 19% increase in sales to $28.8 billion.
• Operating income: Rose to $21.2 billion, up from $13.2 billion in Q4 2023.
• Net income: $20.0 billion, almost doubling from $10.6 billion in Q4 2023.

Full-Year 2024 Performance:

• Total revenue: Grew 11% to $638.0 billion.
• North America segment: Increased 10% to $387.5 billion.
• International segment: Up 9% to $142.9 billion (or 10% adjusted for currency).
• AWS growth: Reached $107.6 billion, up 19% year-over-year.
• Operating income: Soared 86% to $68.6 billion, with North America and International turning stronger profits.
• Net income: Nearly doubled to $59.2 billion.
• Free cash flow: Improved to $38.2 billion, ensuring continued investment capacity.

What This Means for Suppliers

Amazon’s strong performance highlights ongoing consumer demand and the platform’s ability to drive sales at scale. The growth of AWS suggests continued investment in logistics and AI-driven e-commerce tools, potentially benefiting third-party sellers. With North America and International segments reporting higher profitability, suppliers can expect Amazon to maintain a strong purchasing strategy, opening further opportunities for brands selling through the platform.