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How to adapt your business offer to attract new overseas customers

Date/Time
Date(s) - 25/03/2025
10:00 am - 11:00 am

Ready to grow your business in overseas markets? Join DBT’s webinar, in partnership with Santander UK, where they’ll guide you on how to adapt your products or services for international success.

What You’ll Learn:

  • Adapting Products for Global Markets: Tailor your products to meet cultural, regulatory, and consumer preferences in international markets.
  • Localisation Strategies: Customise your branding, packaging, and messaging to resonate with global audiences.
  • Effective Launch Strategies: Learn the best marketing tactics, distribution channels, and strategies for a successful international launch.

Why Attend?

Expanding your business internationally requires more than just translating your product. Whether it’s adjusting your offerings to meet local tastes or navigating local regulations, understanding how to adapt is crucial for success.

Santander UK’s research shows key challenges for UK businesses, including the need for product development (24%), understanding local customers (17%), and overcoming innovation hurdles (10%). This webinar will cover how to overcome these challenges and prepare your business for international growth.

Speakers:

  • Kathryn Smith – International Business Development Director, Santander UK
  • Simon Stevens – Founder and CEO, VOW Nutrition
  • Laura Willoughby MBE – Co-founder, Club Soda
  • Robin Hill – UK Export Academy Adviser, Department for Business and Trade

Don’t miss this opportunity to gain insights on taking your business global. Register today and learn how to innovate and adapt your business for success in international markets!

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